Privacy Policy


We have provided this Privacy Policy Statement to help you understand how we collect, use and protect your information when you visit our site and when contact us. We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information. By accepting the Privacy Policy Statement and by placing an order or contacting us, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy Statement. This Privacy Policy Statement is effective for all customers or users from 11 October 2013.

The type of information we will collect about you includes:

  • Your name
  • Address
  • Phone number
  • Email address
  • Credit/debit card details

When you place an order with Metrofone or make an enquiry with us we will need to collect certain information to enable to process your order or deal with your query.
If you email or contact us in any other way we may also need to request certain information in order to answer your questions quickly and accurately.
The only information we collect is the personal information that you choose to provide to us which will include, but is not limited to information to the following:

  • details you provide on application forms or with conversations with you on the telephone;
  • details you give us so that we can provide you with Goods or services;
  • details you provide when you request further information about a product or service;
  • details you provide when you contact us with an enquiry or complaint;
  • details provided when responding to a competition;
  • details we receive from credit defence or fraud detection agencies.

How we use your information

We will use the personal information:

  • for credit and credit related services;
  • to prevent and detect fraud;
  • to check your identity;
  • to confirm your use of a valid credit/debit card for your purchase;
  • to send you the goods and services that you have purchased;
  • to keep you updated with the progress of your order;
  • to recover debts;
  • to update our records about you;
  • to keep you informed about new products and services unless you object to receiving our marketing messages

You agree that we may use your personal information to make a credit check on you before we provide you with any services. These searches will be recorded by the credit reference agencies. We may also disclose information to the credit reference agencies. We and other organisations may also use credit reference agency and fraud prevention agency records that we receive about you, people financially linked to you and others in your household to help make decisions about you and them.

We may also use your information for research and statistical analysis with the aim of improving our services.

We may occasionally use the following methods to inform our customers and users about new services or products that we believe may be of interest to you - post, email, text and other forms of electronic communication that your mobile phone may be capable of receiving such as MMS, video etc. This will allow us to keep you up to date and get the most out of your relationship with us.

We will give you the chance to refuse any electronic communication by writing to us at the address below or emailing us at

Accurate Information

It is important that you give us accurate information. If you give us false or inaccurate information and we suspect fraud we will report this to fraud protection agencies.

You are responsible for informing us that your personal details have changed: for example a change of address. You confirm that you will inform us of any change to your personal information as soon as is practical so that we may update our records.

How to get a copy of your information

You can write to us at any time to obtain details of the personal information we may hold about you. It would be helpful if you could provide a brief description of the information that you would like from us. Please write to: The Data Protection Officer, Metrofone, 421 New Kings Road, London, SW6 4RN

Your request should include:

  • Your full name and address
  • Your mobile phone number.
  • Proof of identity (e.g. a copy of your passport or full driving licence).
  • Confirmation of registered or account address (e.g. a copy of a utility bill).
  • A cheque or postal order for £10.00
  • Please note that the following information may not be provided even if requested:
    • The content of any calls or voicemails because this is may not be logged or retained by Metrofone.
    • The content of any text messages sent or received because this may not be logged or retained by Metrofone when the message has been sent to the intended recipient.

We recommend that the request is sent by recorded delivery but this is not essential.
We will endeavour to respond to your request within 40 days.

Disclosure of Personal Information

We do not rent, sell or disclose your personal information or contact details to third parties for their own use, other than as shown below.
We may share information about you:

  • with third parties who are involved in the delivery of the products and services ordered or used by you. (e.g credit card company to validate your credit/debit card details and obtain payment when you purchase a product or service or Network Operators with whom you propose to enter an Network Airtime Contract);
  • to prevent crime or we may be obliged by law or order of the court to disclose your personal information to meet any legal or regulatory requirements or obligations. In such circumstances we will take all reasonable efforts to ensure that those requirements or obligations are in accordance with applicable laws and regulations;
  • when there is a duty to the public to reveal the information;
  • in the event that we undergo re-organisation or are sold to a third party, any personal information we hold about you may be transferred to that re-organised entity or third party.

We do not intend to transfer or administer any information we hold about you outside European Union as these countries do not always have the same standard of data protection laws as the UK. If however this were to occur we would ensure that we would put a contract in place to ensure that that your information is adequately protected and that we would be bound by our obligations under the Data Protection Act.

IP addresses and cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.


We recognise that our customers are increasingly concerned about how companies protect personal information from misuse and abuse. We are constantly reviewing and enhancing our technical, physical and managerial procedures and rules to protect your personal data from unauthorised access, accidental loss and/or destruction. Where we have contracted with a third party to provide some part of the Services that you have requested, we will ensure that those agents are required to implement similar security measures and will process your information only as authorised by us to fulfil the service that they have been contracted to provide on our behalf. Those third parties will not be entitled to use your personal data for their own purposes.

Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered as this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Where we store your personal data

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy Statement.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted.

Metrofone operates industry accepted standards of electronic security and has invested in policies and procedures to support these electronic measures however due to the global nature of the internet the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access

How to make a data protection enquiry or complaint

Your data protection rights are as follows:

  • To object to receiving marketing messages from Metrofone, let us know by the methods set out above in this Privacy Policy Statement that you want to stop receiving messages from us.
  • To be provided with a copy of your personal information, apply for the information we hold about you by the methods set out above in this Privacy Policy Statement.
  • To have your personal information amended. If you have requested a copy of your personal information and believe that there is something inaccurate in your information, you should write to the Data Protection Manager at the address below setting out what information you believe to be inaccurate, why you believe it to be inaccurate and provide what evidence you can to support your argument.
  • To have your personal information deleted where that personal information is no longer required for our legitimate business purposes. Where this right applies, you should put your request in writing to the Data Protection Manager at the address below.

If you believe that Metrofone is in breach of the data protection law, you should put your complaint in writing to the Data Protection Manager at the address below, setting out your case.

If you have any enquiries about Metrofone data protection or privacy practices, please put your enquiry in writing to the Data Protection Manager, Metrofone, 421 New Kings Road, London SW6 4RN.

Change to Privacy Policy Statement

We review this Privacy Policy Statement from time to time. As and when amendments are made we will update this page accordingly.

Your consent

By accessing this website you consent to the terms of this Privacy Policy Statement.

Our Cookies Policy

We use cookies, web beacons, unique identifiers and other similar technologies (collectively "cookies") to provide our services and help collect data. We do this to understand your use of our websites, emails, mobile applications and services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the Internet. By using our website, you consent to our use of these cookies.

Different cookies are used to perform different functions. We detail below our use of cookies. You do have choices about how cookies are used.

Our use of cookies & similar technologies

We use cookies that are essential

Some cookies are essential for us to use in order to provide you with the services you have requested.  These cookies will be used to manage the delivery of any web services requested by you and if you do not accept these cookies, the services may not be so easy to access and you may not be able to receive some services that you have requested e.g. pay for goods and services or access secure areas of our websites. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet.

We use cookies to remember your selections

We also use cookies to remember your selections that change the way our websites behave or look e.g. the font sizes or layout you have chosen etc. These types of cookies can also be used to deliver a specific function requested by you which is not core to the usage of the website e.g. streaming a video.  Please note that if you delete these cookies, we will no longer be able to remember your preferences or remember your log in details or provide you with the content you have requested. When selecting your choices for the first time, we may ask you whether you want us to remember your choices and if you do this it will constitute consent of our use of cookies for these purposes. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet. If you opt out of interest based advertising, we store your opt out preference in a cookie on your device.

We use cookies to personalise your experience

We also use cookies to change the way our website behave or look in order to personalise your experience from information we infer from your behaviour on our websites or information we already know about you e.g. because you are a registered customer. These cookies may be used to tailor the services you receive from us or the content, look and feel delivered to you on subsequent sessions to our websites. For example, if you personalise webpages, or register for products or services, a cookie helps our webpage server to recall your specific information. When you next visit our website, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose.  Even if you use more than one device or computer on a regular basis, we can link cookies together so you will still receive a personalised online experience. We can also personalise the information you see based on what we already know about you, so that you spend less time looking for things. So, instead of one website for all website visitors, each visitor can have a website experience which is unique to them.

We use cookies for analytics purposes

We also use our own cookies and/or third party cookies and other identifiers (such as web beacons) to see how you use our websites and services in order to enhance their performance and develop them according to the taste of our customers and visitors. For example, cookies may be used to: test different designs and ensure that a consistent look and feel is maintained for users of our websites; track and provide trend analysis on how our users interact with our websites; track errors and measure the effectiveness of our promotional campaigns.  We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them and whether our mailing tools are working correctly.

The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. This analysis may be performed by third parties but will be for the review and benefit of “us” only.  The type of information we collect includes how many visitors visit our websites, how many customers log in, when they visited, for how long and which areas of our websites and services.  

We use cookies for advertising purposes

We use cookies to collect and store information about how you interact with our websites, communications and services and selected partner websites and to identify your interests so that we can provide advertising that is most relevant and useful to you. Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. We do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based adverts.

In addition, we may work with third party companies, known as service providers who are authorised to place third party cookies or use other technologies on our websites or in our services, applications and tools with our permission. These service providers may use these technologies to help us deliver our own content and advertising, and measure the effectiveness of our advertising campaigns. If you are a registered user, the information collected from our websites is not anonymous and we may use this information along with other information we know or infer about you including your preferences to tailor content, services, advertising and offers for you. The information we collect and share with third parties through these cookies does not directly identify you. You can opt out of receiving interest based advertising on our website by blocking these cookies as described in the How to refuse or opt out of cookies section . Please also read below about advertising cookies used by third parties.

Advertising cookies used by third parties

We do allow advertisers and other third parties to place cookies on our websites to allow them to show you adverts that are more relevant and useful to you.  However, we do not share any information with these advertisers and third parties that will directly identify you. These advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.

The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies.

Other similar technologies

In addition to standard cookies and web beacons, our services may use other similar technologies to store and read data files from your computer. This includes the use of flash cookies which are created by Adobe Flash.  To manage these cookies, visit the Website Storage Settings Panel on  We are minimising our use of flash cookies but they may be used by third parties on our websites and services. 

Session cookies and persistent cookies

Our servers use two different types of cookies.
The first type is known as a 'session-based' cookie and is allocated to your computer only for the duration of your visit to our Web site. It helps you to move around the Web site faster and, if you're a registered customer, it allows us to give you information relevant to your selected service. This cookie automatically expires when you close down your browser.

The second type of cookie is known as a 'persistent' cookie. These cookies will remain on your computer for a period of time set for each cookie. These cookies allow us to:

  • limit how often you see a particular advertisement or announcement on our web site;
  • identify your preferences when customising content for you;
  • provide you with relevant self-help information;
  • record how many times you visit a page or advertisement;
  • limit and record how often you can vote in our polls;
  • confirm you are a registered user and save your login details when accessing certain services on our websites; and
  • collect statistics on the use of our services.

How to refuse or opt out of cookies

Most browsers automatically accept cookies but provide controls that allow you to block or delete them. If you wish to block cookies from your browser software, please check the browser help menu for relevant instructions. Take care to ensure that you select the correct type and version of your browser software:

Unfortunately, if you choose to decline cookies, some of the interactive features and some functionality of our websites and our services may not be available to you. We advise regular users of our websites and services to accept cookies from us.

If you want to know more about cookies, please visit

For more information about interest based advertising and how to opt out, please visit

Kentico Cookies

Cookie name Description
CMSCookieLevel Specifies which cookies are allowed by the visitor.
ASP.NET_SessionId Keeps the user session ID for security reasons.
CMSCsrfCookie Store's a security token that the system uses to validate all form data submitted via POST requests. Helps protect against Cross site request forgery.
Note: The Level of CMSCsrfCookie was changed to System in hotfix 9.0.44 (to avoid errors for users who disable all cookies). In older versions, the cookie has the Essentiallevel.
CMSPreferredCulture Stores the visitor's preferred content culture.
CMSMobileRedirected Indicates if the visitor has been redirected to the mobile version of the website by the Mobile device redirection web part.
CMSCurrentTheme Stores the name of the current visual theme to provide proper design to the dialog windows.
Webauthtoken Live ID authentication cookie.
CMSForumPostAnswer Keeps a list of Question-Answer forum posts in which the user user voted for an answer to prevent repeated votes.
CMSVotedPolls Keeps a list of polls where the user voted to prevent repeated votes.
CMSRatedDocuments Keeps a list of pages that the user rated to prevent repeated votes.
CMSShowDesktopVersion Indicates that the visitor has switched to the desktop (default) version of the website from a specific device profile.
.ASPXFORMSAUTH Stores the user's encrypted authentication ticket when using forms authentication.
FormState Form state flag to allow restoration of failed requests.
CMSPreferredUICulture Stores the preferred UI culture of the user.
CMSViewMode Stores the user's current view mode (Edit, Preview, Design, etc.).
CMSUserWords User's custom word dictionary kept by the spell checker.
DisplayContentInDesignMode Remembers the user's setting of the Web part content checkbox on the Design tab (for example in the Pages application).
DisplayContentInUIElementDesignMode Remembers the user's setting of the Web part content check box on the Design tab of UI elements.
CMSMacroDesignerTab Remembers the last active tab of the Edit macro condition dialog.
CMSSplitMode Remembers the state of the language version split-view mode when editing multilingual websites.
CMSPreviewState Stores the user's latest page design preview preferences.
CMSPropertyTab Remembers the last active tab of the Properties section in the Pages application.
CMSViewTab Remembers the last active tab of the View section in the Preview mode of the Pages application.
CMSValidationTab Remembers the last active tab of the Validation section in the Preview mode of the Pages application.
CMSEdVariantSliderPositions Remembers the position of the variant slider when defining variants for MVT or Content personalization.
CMSWebPartToolbarCategory Stores the selected web part category on the web part toolbar.
CMSWebPartToolbarMinimized Remembers if the user minimized the web part toolbar on the Design tab.
CMSCurrentDeviceProfileName Stores the selected device profile when editing pages.
CMSCurrentDeviceProfileRotate Remembers whether the device preview uses the landscape or portrait view.
CMSUniGraph Stores the user's Snap to grid preference in the advanced workflow and marketing automation designer.Stores the user's Snap to grid preference in the advanced workflow and marketing automation designer.
CMSSessionToken Stores the token used by the web service that provides the advanced workflow and marketing automation designer.
ABSelectorState Stores the state of the selectors on AB test overview page.
VisitorStatus Indicates if the visitor is new or returning. Used for tracking the visitors statistic in Web analytics.Indicates if the visitor is new or returning. Used for tracking the visitors statistic in Web analytics.
Source Stores the channel which the user came from (e.g., email, Facebook, Twitter, etc.).
Campaign Stores the web analytics Campaign assigned to the visitor.
TrackedCampaigns Stores all the web analytics Campaigns, which should be tracked within a JavaScript snippet.
UrlReferrer Stores the URL referrer from which the user arrives on the website.
CurrentContact Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.
CMSAB Used to track conversions for the test and maintain consistent page content for the visitor. Stores the name of the page variant assigned to the visitor, the list of performed conversions and information whether visitor is included in A/B testing specified by anA/B test.
CMSMVT Stores the combination of variants assigned to the visitor by an MVT test. Used to track conversions for the test and maintain consistent page content for the visitor.
CMSNoTestMVT Stores the currently selected MVT combination for editors in the administration interface.
CMSShoppingCart Stores a reference to the user's active shopping cart.
CMSBodyClass Body element class to provide accessibility standards.
CMSEdCurrent Stores the current step of Wizard layout web parts.
ChatLoggedInToken Stores the login state for the Chat application (indicates if the user is in the online state).
ChatSupportLoggedInToken Indicates if the user is logged in to the support chat.
__roomID Stores bindings between groups of chat web parts and chat rooms (for a specific window or tab).
chat_autoinitchat_displayed_ Remembers if the Automatically initiated chat web part was shown to the user (prevents multiple chat initiation messages).
chat_kick_roomid_ Indicates that the user was kicked from the specified chat room (and is not allowed to return).
StrandsSBS_* Used by the Strands Recommender solely for its own purposes. The cookies are managed on the Strands side.
CMSStrandsTrackEvent_* Stores persistent HTTP context after a page is reloaded. Used for tracking of shopping cart events.
__openid_selector_* Stores OpenId user identification for authentication purposes.
Third party Notes
Social media Social media integration web parts use the corresponding social media's cookies.
CKEditor CKEditor cookies may be stored for users working with the WYSIWYG editor.
51D Used when the system is configured for mobile device detection.

Google Analytics Cookies

Cookie name Description
__utma Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmt Used to throttle request rate.
__utmb Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
_ga Used to distinguish users.
_gat Used to throttle request rate.

3rd Party Cookies

Cookie name Description
reevoo__utma Reviews integration software supplied by our business partner Reevoo
reevoo__utmb Reviews integration software supplied by our business partner Reevoo
reevoo__utmc Reviews integration software supplied by our business partner Reevoo
reevoo__utmz Reviews integration software supplied by our business partner Reevoo
reevoo_sp_id.71c6 Reviews integration software supplied by our business partner Reevoo
reevoo_sp_ses.71c6 Reviews integration software supplied by our business partner Reevoo
reevoomarker Reviews integration software supplied by our business partner Reevoo

How to change your browser settings to disable cookies

Microsoft Internet Explorer 6, 7, 8 (Windows XP/Vista)

  1. Select Tools from the main task bar, then Internet Options.
  2. Click the Privacy tab.
  3. Choose the settings you want.
  4. Click OK.

Microsoft Internet Explorer 8,9 (Windows 7)

  1. Click on the Settings cog icon (top right).
  2. Click on Internet Options.
  3. Click on Privacy and choose your options.
  4. Click Apply and then OK.

Firefox 3.0+, 4.0+, 5.0+,6.0+

  1. Choose Tools from the main task bar, then options.
  2. Click the privacy tab.
  3. Choose the settings you want.
  4. Click OK.

Safari 5 & 6

  1. Choose Safari from the main task bar, then preferences.
  2. Click on the privacy panel.
  3. Choose the settings you want.
  4. Click X to close

Google Chrome

  1. Click the menu icon and select Settings from the list.
  2. Click the Show the advance settings.
  3. Click Content Settings in the Privacy section.
  4. Choose the settings you want.
  5. Click X to close.

Mobile Devices


  1. From the home screen, choose Settings.
  2. Select Safari.
  3. Click Accept Cookies.
  4. Choose your preferred settings.


  1. Start the browser application.
  2. Click the Menu button.
  3. Select the More option, then Settings.
  4. Tick or clear Accept cookies.

Windows Phone 7

  1. From the home screen, click on the right arrow.
  2. Scroll down to Settings.
  3. Swipe across and select Internet Explorer.
  4. Tick or clear Accept cookies.